Roles

Brand Identity
Art Direction
Illustration
Project Management

Overview

This project involved creating a complete brand identity for a new apartment community on Bainbridge Island—from initial naming rounds to the final logo and supporting brand assets for print and environmental graphics. Working closely with the client, I developed a welcoming and visually impactful brand that reflects their vision and fosters a strong sense of community.

Challenge

The project required balancing the client’s vision with the values and history of Bainbridge Island. From the start, the client was committed to creating a name and identity that honored the island’s heritage and built trust within the community. The result is a brand that reflects that commitment and resonates with local residents.

Solution

As lead designer at Thrive Communities, I partnered closely with the developer—drawing on their deep ties to Bainbridge Island—to create a brand that honored the island’s past and present. Through research and site visits, I grounded the identity in local culture, leading naming, visual branding, and print collateral. I also collaborated with the marketing team and web designer to ensure a cohesive experience across all platforms.

Deliverables

The project included a comprehensive brand book, logo suite, custom water tower illustration icon, and branded patterns. I also created 2D floor plan designs and a full range of print collateral, including brochures, community one-sheets, flyers, handout brochures, A-boards, and building banners. Additionally, I collaborated with a signage vendor to develop a complete package of environmental graphics for the property.